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Deep, evidence-driven guides on SEO, AI search, paid ads, and growth, written by the team doing the work.

All Articles AI Search OptimizationPPCSEO

Local Services Ads Are Moving to Google Ads: What Changes in 2026

Google is moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. Here is the timeline, what stays, what changes, and the nine things to do before your account moves.

PPC Oct 15, 2026 15 min read

PPCOct 15, 2026

Google Ads Agency Red Flags: 9 Signs to Walk Away

Who owns the account, how the fee is shown, what gets reported. Nine warning signs to check before you hire anyone to run your Google Ads, and the Google policy rules that back you up.

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PPCOct 15, 2026

Google Ads Management: The 2026 Playbook for Local Businesses

Google Ads management is seven jobs, done in the right order: tracking first, then structure, keywords, bids, ads, landing pages and reporting. Here is how each one works, what it costs, and how to tell whether yours is being done.

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PPCSep 13, 2026

PPC Management Pricing in 2026: What 13 Agencies Actually Charge

We opened the pricing pages of 13 PPC agencies. Seven publish a fee, six hide it. Entry tiers run $250 to $2,000 a month, median $580, plus setup fees and the percentage model above $4,000 of spend.

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Location pages SEO at scale: what 116 city pages on our own site taught us

SEOSep 12, 2026

Location Pages SEO: What 116 City Pages Taught Us About Local SEO at Scale

We built 116 city pages from one template on our own site and measured what happened. Zero clicks. Then we rewrote 14. Here is the data, Google's rules, and what a real location page needs.

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How to rank in AI Overviews: 24 live SERPs, what triggers them and who gets cited

AI Search OptimizationSep 10, 2026

How to Rank in AI Overviews: What 24 Live SERPs Show About Who Gets Cited

We checked 24 live Google results pages. 20 showed an AI Overview, and who it cited depended entirely on intent. Here is how to rank in AI Overviews, with the click data behind it.

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How to rank in ChatGPT and Perplexity: what 95 citations across 10 buyer questions told us

AI Search OptimizationSep 10, 2026

How to Rank in ChatGPT and Perplexity: What 95 Citations Told Us

We ran 10 buyer-intent questions through ChatGPT and Perplexity, logged out, and recorded every source. 95 citations later, here is what actually gets cited and how to rank in ChatGPT yourself.

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AI Search OptimizationAug 28, 2026

Schema Markup for AI Search: What Still Works in 2026

Google stopped rendering FAQ rich results in May 2026 and HowTo back in 2023. Here is what structured data still does, what it never did, and the markup actually worth implementing.

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AI Search OptimizationAug 21, 2026

GEO vs AEO vs SEO: What Actually Changed in 2026

SEO wins rankings, AEO wins the direct answer, GEO wins the citation inside AI answers. What the 2026 data actually supports, where it contradicts itself, and how one workflow serves all three.

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